The Scooby-Doo franchise is an American animated media empire owned by Warner Bros. Entertainment, created in 1969 by writers Joe Ruby and Ken Spears for Hanna-Barbera. It is the longest-running United States animated franchise produced for Saturday morning television, featuring a talking Great Dane named Scooby-Doo and four teenagers—Fred Jones, Daphne Blake, Velma Dinkley, and Norville "Shaggy" Rogers—who solve mysteries as Mystery Inc.

The brand has expanded into video games (such as Scooby-Doo! Night of 100 Frights and Lego Dimensions), toys, and crossover media, maintaining a cultural presence for over 50 years.